If you are trying to sell your home and you are not having it staged, you are losing money.
Wait, let me rephrase that.
If you are trying to sell your home and you are not having it properly staged, you are losing money.
According to Wikipedia, the definition of home staging is:
The act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.
|A pretty typical home in the hood.|
I recently sold a home in Austin in a little-known neighborhood called Maple Run. It sits mainly inside the MoPace/Davis Ln/Brodie Ln/Convict Hill rectangle. Most of the homes there were built in the early-mid 1980s. It’s a nice neighborhood. Nothing swanky. But nice. It’s become a more-affordable alternative to those who don’t want to pay Circle C prices.
After my friends called me and said they wanted me to sell their home in Maple Run, I did quite a bit of research on the neighborhood. What I found was that most of the homes that has recently sold had not been adequately prepared (staged) for the market and had pretty crappy photographs. Additionally, the average sales price in the neighborhood for the previous 6 months was $258,026. Nothing in the immediate area had sold in the $300Ks…ever.
|Stomping the yard sign with my awesome clients in Maple Run|
I knew my clients could get a little more than the average for their home because they had done an excellent job renovating their kitchen and had some well-placed updating done. They wanted to get $315,000 but knew it would be a long shot. I told them that, if we really staged it right, I think we could get it. (Here’s what I mean by staging it right: Completely empty out your home and allow a professional staging/design company to come in and install their own furniture and decor.) So, we enlisted the help of Elite Austin Luxury Staging. My clients paid about $2600 for everything and- let me tell you- they made it back in spades! Remember, we listed $56,974 higher than the previous 6-month average in the neighborhood. The results:
- Four offers in four days.
- More buyers wanted to offer but were discouraged when they found out we were in multiple offers.
- We blew the sales record out of the water.
- We got a good bit more than what we listed for!
Now, see below for some before/after photos of my clients’ home before and after the staging. (Huge caveat: The “before” pictures were taken while my clients were in the process of moving and were obviously not intended for marketing purposes.)
There’s no hidden secret going on here. Buyers want to see homes that look pretty. If they think the pictures look pretty, they’ll want to see it in-person. The more people who see the home in person, the more interest you will have. Simple. I am not a miracle-worker. Elite Austin are not miracle-workers. We just know what sells. My clients, Jeremy and Lindsay, are the ones who made it happen by trusting the advice of experts. That’s the secret.